Merchant to provide representation and support for hoteliers in California, Nevada and Hawaii  

Phoenix, Arizona (December 15, 2021) – Best Western Hotels & Resorts announced today that it has appointed Mahmood (Mike) Merchant to its Board of Directors. Merchant brings more than 30 years of industry experience and has previously served as a governor with Best Western Hotels & Resorts – a key leadership role within the brand. Merchant will represent the interests of hotel owners in District VI, including California, Nevada and Hawaii.

“I’m pleased to welcome Mr. Merchant to our Board of Directors and look forward to his contributions as we continue to grow our brands globally,” said Larry Cuculic, President and Chief Executive Officer, Best Western Hotels & Resorts. “Mr. Merchant brings significant hospitality experience to this role and we know he’ll be a tremendous leader. As a seasoned commercial real estate veteran and owner of multiple properties, he has the knowledge and perspective to serve the interests of our hoteliers with both effectiveness and the caring spirit for which our hotel family is known.”

Merchant is President and CEO of Merchant Valley Corporation and owns and operates four Best Western branded hotels, including the Best Western Big Country Inn in Coalinga, California; the Best Western Apricot Inn in Firebaugh, California; the Best Western Colonial Inn in Selma, California; and the Best Western Plus Coalinga Inn & Suites in Coalinga, California, which has been a recipient of the prestigious Best Western M.K. Guertin Award, designated for the highest performing Best Western  branded properties. Merchant is also actively involved in the development and management of commercial shopping centers in Illinois, South Carolina, North Dakota and Louisiana.

“I’ve been with Best Western for more than 20 years, and it’s a privilege to now begin serving on the Board of Directors,” said Merchant. “Collectively, we’ve done a remarkable job navigating a very challenging time for our industry, and we’re excited to see what’s to come for our brand next year. With a strong leadership team and the unwavering commitment and support of our hoteliers, Best Western Hotels & Resorts will be even stronger in 2022.”

In addition to his new role with Best Western Hotels & Resorts, Merchant remains an active member of his local community, dedicating time to mentor young entrepreneurs and organize community outreach efforts to help underserved countries. His breadth of industry experience will help Best Western Hotels & Resorts as the company continues its growth in 2022.

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.