Best Western® Hotels & Resorts’ is welcoming travelers back with the chance to earn double points on every registered stay 

Phoenix, Arizona (December 6, 2021) Best Western Hotels & Resorts’ (BWHR) award-winning loyalty program – Best Western Rewards® (BWR®) – is welcoming the holiday season and a return to travel this winter with a special gift. Now through February 6, 2022, BWR members can earn double points on every stay, after registering on prior to the completion of their first stay.

“After a challenging couple of years, travelers are looking forward with hope as they plan their travel to be with loved ones this holiday season,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “Our gift of double points for each stay is the perfect way to say thank you to our customers for their loyalty and to make this holiday season even more special.”

In addition to earning double points, BWR is offering up to 50% off the number of points required for a free night. During the December 6, 2021 to February 6, 2022 promotional period, BWR members can redeem points for a free night at a deeply discounted rate of 10,000, 20,000 or 40,000 points depending on the hotel and the night. This is just another way BWR is showing gratitude to its most loyal guests.

BWR’s tagline – “Because We Care About Rewarding You” – underscores how the program’s perks are driven by BWHR’s foundational commitment of caring for guests. In 2020, BWHR was the first in the industry to extend Elite status to its BWR members at the start of the pandemic.  In 2021, the company cut its Elite Status eligibility qualifications in half to make it easier for travelers to earn loyalty status and further extended loyalty status through March 31, 2023, without needing to fulfill the necessary qualifications. Also inspired by the brand’s caring spirit, BWHR launched an industry-leading cleaning program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western branded hotels across North America.

Today’s BWHR is a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. BWHR’s commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.

For more information on BWR or to sign up, please visit 


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.