Phoenix, Arizona (April 8, 2021) – Best Western® Hotels & Resorts today announced that Jay Hubbs has been appointed Vice President of Advertising, Marketing, Innovation and Analytics. In the newly created role, Hubbs will leverage his extensive experience to lead the brand’s digital advertising, media buying and co-op marketing efforts.

“I am pleased to welcome Jay Hubbs to our powerhouse sales and marketing team,” said Best Western Hotels & Resorts Senior Vice President and Chief Marketing Officer Dorothy Dowling. “In the wake of the COVID-19 pandemic, the sales and marketing landscape is evolving at an incredible pace in the hospitality industry, making this a critical time to amplify our efforts in the digital arena. I believe Jay’s experience will complement the existing team at Best Western Hotels & Resorts, and he will play an important role in propelling us forward as we focus on our recovery in the months and years ahead.”

Hubbs brings an immense wealth of category experience to his new role with Best Western Hotels & Resorts. He was most recently with Remington Hotels where he led the company’s digital marketing efforts and headed up all revenue responsibilities for the company's independent hotels. Prior to his time at Remington, Hubbs was a Senior Director with Expedia Partner Services, and a Vice President of Sales at ReviewPro. During the early part of his career, Hubbs worked for Starwood, overseeing revenue management strategy for the company’s key New York City hotels, as well as held various revenue management and operational roles for management companies at hotels across the country.

“I am excited to be joining the Best Western Hotels & Resorts team at such a critical time for the industry and the brand,” said Hubbs. “Dorothy has cultivated one of the most innovative and successful sales and marketing teams in the hotel industry, and it is truly an honor to partner with this group of talented individuals. I am eager to hit he ground running, working collaboratively with the team to drive the brand toward even greater success in the future.”

Hubbs joins Best Western Hotels & Resorts at an exciting time for the company as it celebrates its 75th anniversary, a significant milestone in the brand’s rich history. To learn more about Best Western Hotels & Resorts, visit


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.