Crown Pointe Lodge, BW Signature Collection by Best Western, opens in Farmington, Missouri


Farmington, Missouri (January 22, 2019) – Best Western Hotels & Resorts today announced the opening of its newest upper-midscale property, Crown Point Lodge, BW Signature Collection by Best Western, in Farmington, Missouri. The newly-renovated hotel features the unique style and personality that are hallmarks of the BW Signature Collection by Best Western brand, while bringing travelers the local charms of Farmington.

“BW Signature Collection by Best Western continues our brand’s rich history of providing guests with exclusive and local hotel experiences around the world,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Guests at the newly-renovated Crown Pointe Lodge, BW Signature Collection by Best Western, in Farmington, Missouri, are sure to enjoy the property’s boutique accommodations and custom features that will make their trip to this destination a memorable one.”

The hotel’s elegant design is combined with comfort and convenience to create the perfect travel experience. In addition to standard in-room amenities such as coffee makers, microwaves and mini-refrigerators, guests will also enjoy the complimentary hot breakfast, 24-hour fitness center, indoor pool and hot tub and onsite tennis court.

Nestled in the heart of Missouri Wine Country, the prime location of the Crown Pointe Lodge, BW Signature Collection by Best Western, makes it a sought-after lodging choice for guests exploring the Route Du Vin Wine Trail. The hotel is situation on the 4-star Crown Pointe Golf Course, and is close to a wide range of popular attractions including Crown Valley Brewery and Distillery, Crown Pointe Tiger Sanctuary and the Bonne Terre Mine.

“Travelers who are looking for a hotel that offers a stay representative of the area, instead of a cookie-cutter hotel experience, will appreciate the Crown Pointe Lodge, BW Signature Collection by Best Western,” said Barrett Lewis II, General Manager of the Crown Pointe Lodge, BW Signature Collection by Best Western. “Our thoughtfully-designed hotel, with its own unique identity, provides guests with the quality and service they expect, while also offering outstanding value and convenience to all of the marquee locations of Farmington, Missouri.”

Reservations may be booked by calling the hotel directly at 573-701-9747 or toll free at 1(800) 661-1464. Customers can also book their stay by calling Best Western Hotels & Resorts’ 24-hour reservation line at 1(800) 780-7234 or by visiting


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,200 hotels in nearly 100 countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Over 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

 Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western and SureStay branded hotels are independently owned and operated.