Senior Vice President and Chief Marketing Officer of Best Western® Hotels & Resorts Appointed to Prestigious Leadership Role of Leading Business Travel Association


Phoenix, Arizona (April 30, 2019) – Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts, has been named Allied Leadership Council (ALC) President for the Global Business Travel Association (GBTA) – the world’s largest professional association and a leading source of business travel knowledge. Appointed to this prominent leadership post by Christle Johnson, GBTA president, and Bhart Sarin, GBTA Chairman, Dowling will continue to play a key role in setting the strategic direction of GBTA and shaping the organization’s future.

“I am thrilled to have appointed Dorothy Dowling, one of the industry’s longest-serving and most respected executives, to serve as President of the ALC,” said Christle Johnson, GBTA President. “As a more than 30-year veteran of the travel industry and having served as Vice President of GBTA’s Allied Leadership Council since 2013, Dowling brings a wealth of experience to her new post. Known for driving positive change within Best Western Hotels & Resorts and the industry in general, we have every confidence she will contribute significantly to GBTA’s continued evolution.”

“I am honored to be tapped for this prestigious leadership position within an organization that is the premier voice in the business travel space,” said Dowling. “I would like to thank Scott Solombrino for his leadership of the ALC and congratulate him on his new role as GBTA’s Executive Director and Chief Operating Officer. I couldn’t be more excited to work with Scott Solombrino and my colleagues on the ALC and GBTA Board to continue to develop GBTA’s preeminent role in the industry and deliver value for GBTA’s membership.”

In her new role, Dowling will remain a champion for diversity and inclusion within the hospitality sector, continuing as Chair on the Strategic Advisory Board for WINiT by GBTA – a network focused on the advancement of women professionals in the industry. “I am proud to be the first woman to be named President of the ALC and to have the privilege to work with my industry colleagues on the GBTA and WINiT boards to co-create innovative solutions for member companies to affect change in the industry,” said Dowling.

Reflecting the significant impact Dowling has made as a GBTA Allied member, she was the recipient of the coveted 2018 GBTA Allied Member of the Year award. Dowling has also contributed greatly to the success and innovation of the Best Western brand, which has undergone a substantial transformation in recent years. Under Dowling’s guidance, Best Western has become a trusted leader in business travel, earning a number of prestigious industry accolades such as Best Western Plus® and Best Western® ranking as the number one upper-midscale and midscale hotel brands by Business Travel News, a leading business publication. This recognition marked the brand's fifth consecutive year of being top ranked by the outlet.


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. 

 Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western and SureStay branded hotels are independently owned and operated.