Inaugural Debut of New Brand, GLō, Features Warm Welcome Event with Company Executives, Ownership and Local VIPs


Phoenix, AZ (October 1, 2018) – Best Western Hotels & Resorts today celebrated the arrival of its energetic boutique hotel brand, GLō, with a warm opening celebration introducing its first-ever property in DeSoto, Texas. The event celebrated Best Western’s newest electric, innovative brand with a gathering of Best Western executives, local dignitaries, and community VIPs.


“We’re excited to celebrate the opening of our first GLō property and to introduce this innovative, traveler-centric brand to the world,” said David Kong, president and CEO for Best Western Hotels & Resorts. “GLō is designed for savvy travelers who expect the best in value, design, and comfort, and we are excited to deliver on that with this refreshing new hotel.”


With a strong focus on offering guests an iconic experience, GLō connects today’s travelers with state-of-the-art technology and modernized designs throughout the hotel. Designed with millennials expectations in mind, as well as others, the addition of digital keys, a digital concierge, and communal workspace positions at GLō will further secure Best Western’s powerful place as an innovator in the growing midscale market.


“GLō is a true testament to the significant evolution of Best Western and our constant efforts to position the company as an innovator in the eyes of today’s travelers,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “In its recent years, Best Western has expanded its portfolio from one brand to 13, and we are now more diversified, able to deliver the unique experiences today’s travelers - and developers - expect.”


The 75-room boutique GLō DeSoto hotel consists of a spacious, welcoming lobby that includes an energetic bar for unwinding or networking with colleagues and friends, a divisible conference room can accommodate small and large meetings, a 15-person spa/hot tub adjacent to a state-of-the-art fitness center, and unique guestrooms, with large 50” televisions, nested lounge chairs, and signature furniture with built-in storage.


“We are excited to open the doors of the first-ever GLō property and invite travelers to experience this warm and welcoming hotel,” said Jiger Patel, co-founder of Shreem Capital. “As a Best Western member for quite some time, I continue to be impressed with the company’s innovative mindset and am proud to have experienced the brand’s transformation firsthand.”


South of I-35, GLō DeSoto is a 15-minute drive from Downtown Dallas, where travelers can enjoy an array of activities such as dining, nightlife, shopping, and the Dallas World Aquarium. DeSoto is a suburban area ideal for this upper-midscale brand, which has a strong pipeline of properties in secondary markets, complementing the urban locations of its sister brand, Vīb®.


Reservations for GLō DeSoto may be booked by calling the hotel directly at (469) 747-3700 or by calling Best Western’s 24-hour, toll-free reservations number 1(800)-WESTERN. Reservations are also available from Best Western’s website at


For more information on the GLō brand, please visit 


About Best Western® Hotels & Resorts:


Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200 hotels in more than 100 countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.


* All Best Western and SureStay-branded hotels are independently owned and operated.

Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.