Best Western Plus/Executive Residency by Best Western to Enter the Lone Star State 

PHOENIX (October 26, 2017) – Best Western Hotels & Resorts today announced the groundbreaking of its new dual-branded hotel in Austin, Texas, bringing the Best Western Plus® and Executive Residency by Best Western® brands to travelers searching for accommodations in Texas’ capital city. The property will be constructed, owned and managed by 28 Hospitality LLC and will become the company’s sixth Best Western hotel.    

Located just minutes from Downtown Austin, Best Western Plus Austin/Executive Residency by Best Western will consist of 86 rooms – 39 of which will offer well-appointed kitchenettes for business and leisure travelers seeking an extended-stay option. Each kitchenette features a cooktop, sink, microwave and refrigerator – giving guests the ability to prepare their own meals.

“We are pleased to expand our portfolio with the addition of our new dual-branded property in one of Texas’ largest and most vibrant cities,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “Dual-branded properties have become a major focus for us, as they give developers the opportunity to connect with guests seeking differentiating market segments. Our dual-branded pipeline is growing rapidly and we’re really looking forward to seeing Austin arrive on the Best Western map.”

Conveniently located within proximity of the University of Texas, the Best Western Plus Austin/ Executive Residency by Best Western will feature an outdoor pool, a fitness center and a gaming lawn – perfect for guests looking to start their college football tailgating early. Guests will also have easy access to the cities of Pflugerville and Round Rock and to local attractions including the Domain Shopping Center, South x Southwest Music Festival, Austin City Limits Music Festival, Formula 1 U.S. Grand Prix, Lake Travis and the Convention Center.  

“It’s an exciting time for our company as we partner with Best Western Hotels & Resorts to develop Austin’s first dual-branded Best Western property,” said Neil Patel, owner of 28 Hospitality LLC. “We believe it’s important that our property provide an extended-stay option, so that we have the flexibility to supply business and leisure travelers with everything they need.  Austin is a busy city with so much to offer and we’re looking forward to providing visitors with two accommodations options under one roof.”

Currently, Best Western Hotels & Resorts has 30 Best Western Plus/Executive Residency by Best Western properties in the pipeline and the number is predicted to escalate.

For more information on the Best Western Plus Austin/Executive Residency by Best Western or development opportunities please visit  


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100 hotels in more than 100 countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western hotels are independently owned and operated.