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Best Western® Hotels & Resorts Gets a Jump on the Spring Season
with New Loyalty Program Promotion

Guests are invited to Go.Get.Rewarded. this spring with new perks from
Best Western’s enriched loyalty program

Phoenix, Ariz. (February 13, 2017) – Best Western Hotels & Resorts is welcoming the arrival of springtime early this year, with a new promotional offer. The promotion is giving Best Western Rewards® (BWR®) members the opportunity to earn a $10 Best Western Travel Card® for every stay within North America. Valid from February 13 through April 30, 2017, all BWR guests – regardless of membership level – will receive this instant reward.

On the heels of BWR’s program refresh, this $10 virtual gift card represents the instant value Best Western provides to its loyal customers. Use ‘em, gift ‘em, stack ‘em – guests can use the $10 reward towards their next stay, gift it to a loved one, or stack up the rewards and use them for an upcoming summer vacation.

Best Western is putting some extra money in its guests’ pockets this travel season, and there are no limits to the fun that awaits. And, there are no limitations to the number of stays guests can complete during this period to take advantage of the offer.

“We listen to our guests and are always looking at how to bring superior value to our customers,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Our recent enhancements to BWR are focused on bringing even more great value to our customers with tangible instant rewards, additional perks for our elite members, and a new digital membership card. These new benefits make our program a best in class rewards program, just in time for the busy spring travel season.”

Best Western recently announced the revamp of its BWR program, outlining the enriched benefits members can look forward to. The enhanced benefits illustrate Best Western’s commitment to bringing “real value” to it guests, in comparison to industry competitors. BWR reward redemption begins at a lower point level requirement relative to other hotel brands, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates.  

Top-Ranked, Rich Rewards

BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards

As part of the BWR refresh, members are given instant rewards and gratification on every stay.  Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards

In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.

Additionally, the new digital membership card allows BWR guests to simply and conveniently access their membership number, point balance, current tier level and exclusive deals and offers.

These new benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all seven Best Western brands.

BWR’s new tagline – Go.Get.Rewarded.SM – demonstrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.

For more information on the spring promotion, please visit bestwestern.com/spring.

For more information on BWR and to sign up, please visit bestwestern.com/rewards.


Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200 hotels in more than 100 countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.