> About Us > Press ReleasesNew Breakfast & Loyalty Program 

New Breakfast & Loyalty Program

Summer Is In Full Swing At Best Western Hotels & Resorts With New Guest Programming & Partnerships 

PHOENIX (August 9, 2016) Best Western® Hotels & Resorts is continuing to introduce “Today’s Travelers” to its new look and feel, as part of its ongoing brand refresh this summer. Today, the company announced the debut of several new perks, programs and partnerships just in time for the second half of what has been a hugely successful summer. 

Build Your Own Breakfast 
Through guest feedback, research and analysis, Best Western Hotels & Resorts has found that a complimentary, quality breakfast is a significant driver of guest satisfaction in both the business and leisure travel segments. This summer, the company has introduced an exciting new “Build Your Own Breakfast” program, designed to create a more customizable, personal breakfast experience. Now live at all North American properties, breakfast with Best Western today incorporates a yogurt parfait and oatmeal bar with toppings including granola, chocolate or peanut butter chips, crushed Oreos, dried fruit, local honey, shredded coconut and fruit, signature branded waffles (pictured above), and a breakfast sandwich or omelet station. 

Those with restricted diets will enjoy new gluten-friendly choices and non-dairy milk options. In addition, guests in a hurry can “Grab and Go” with a new selection of breakfast bars, seasonal fresh fruit and bottled water, all of which are complimentary. No matter the day’s adventures that lie ahead, Best Western Hotels & Resorts is helping travelers start their morning with energy-infused options. 

Interactive Partnership with Disney Channel 

Best Western Hotels & Resorts has teamed up with Disney Channel for a second consecutive summer to deliver an interactive experience and sweepstakes for guests of all ages. Now through September 4, 2016, guests can visit BWSpyMission.com from their smartphone or desktop and engage in a 360-degree interactive undercover Mission: Vacation video with Zendaya - star of Disney Channel’s “K.C. Undercover.” The 360-spy mission video allows guests to experience today’s Best Western while earning their own shareable spy badge. As part of the interactive spy-training mission, one lucky winner will be chosen through the new “K.C. Undercover Mission: Vacation Sweepstakes.” That winner will embark upon a spy-themed scavenger hunt in Los Angeles, California, with the opportunity to meet the show’s star. 

Rewarding Returns for Guest Loyalty 

For more than 25 years, Best Western’s loyalty program, Best Western Rewards® (BWR®), has served as one of the industry’s most generous rewards programs, with points that never expire. The program has the lowest redemption thresholds for awards, and is one of the only loyalty programs that is truly international. This summer, the company is rewarding loyal customers with two unique promotions: 

Stay 2 Times, Get $50: Now through August 26, 2016, BWR members can earn a $50 Best Western travel card for every two separate stays. Additionally, BWR members who book on bestwestern.com will earn 1,000 rewards points if their stays are completed during the promotional period. 

Get to the Gold!: Coinciding with this year’s Summer Olympics in Rio de Janeiro, the Get to the Gold! promotion will run from August 5, 2016 through the conclusion of the Paralympics on September 18, 2016. By booking five nights or more or booking three separate stays during the 2016 Summer Olympics, BWR members will earn 5,000 points to achieve Gold status. Reaching Gold status allows guests to receive a 10%-point bonus per stay, putting them closer to reaching Platinum, Diamond and Diamond-select status. 

“Our summer guest programming and partnerships have been added to provide our guests with some of the top options in the industry,” said Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts. “The ability to satisfy our guests and provide them with the stay they deserve is always top-of-mind. We have taken our guests’ recommendations and feedback to heart and believe that our enhanced breakfast options, partnership with Disney Channel and guest loyalty programs will give consumers the incentive to continue to choose Best Western Hotels & Resorts.” 


Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. 

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.