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Leading Digital Platform

Best Western Honored For Industry Leading Digital Platform

PHOENIX (APRIL 13, 2016) - Best Western Hotels & Resorts announced today it has been named a “Top Performer” in Dynatrace’s 2016 Best of the Web Experience report. Best Western was recognized as having the most reliable and responsive web experiences in the hospitality industry. This achievement confirms Best Western’s dedication to delivering the best customer experience possible in an increasingly complex digital world. After winning silver Best of the Web Awards in 2009 and 2010, Best Western received gold Best of the Web Awards from Dynatrace each year for the past five years. 

The Dynatrace 2016 Best of the Web recognizes leading companies in the retail, banking, insurance, brokerage, news media, air travel and hotel industries who are driving the digital transformation of their business and provided outstanding website performance and availability in 2015 from smartphone to laptop. 

“We realize the digital landscape is constantly changing and how critical it is to deliver reliable and responsive web experiences to our guests,” said Best Western vice president and chief digital officer, Greg Adams. “We have worked hard to provide a state of the art platform to connect Best Western with today’s travelers and we are thrilled and truly honored to be recognized for the seventh straight year as a Top Performer by Dynatrace.” 

“Best of the Web is meant to recognize the business leaders who are delivering the best customer service in an increasingly digital world,” said Howard Wilson, general manager of digital experience at Dynatrace. “This year’s top performers represent the best digital and user experience in their respective industries. Each company has earned that title with the foresight to deliver such exceptional experiences.”  



Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. 

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.