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Celebrating 70 Years

Best Western Celebrates 70 Years With A “Smilebration”

Best Western’s Smilebration campaign honors of the brand’s 70th anniversary

PHOENIX (October 7, 2016) - Best Western® Hotels & Resorts continues to celebrate its 70 years of hospitality with “Smilebration,” a social media campaign that invites Best Western guests, hotel staff and social media followers from around the world the chance to take part in a variety of interactive online games and fun promotions, each one created to share how Best Western makes them smile.

“Best Western is thrilled to announce our Smilebration campaign,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “For 70 years, we have been making our guests smile, and this initiative was designed in honor of the special memories our guests have experienced while staying at our brand’s 4,100 hotels around the world.”

A key day for the campaign is today, October 7, as it has been dubbed #BWSmiles Day, which coincides with World Smile Day – a day set aside by Harvey Ball, inventor of the smiley face, to devote smiles and kind acts throughout the world.

On #BWSmiles Day, Best Western invites social media followers to share what makes them smile with the hashtag #BWSmiles. The winner of the “70 Miles of Smiles” component of Smilebration will also be announced on #BWSmiles Day via the brand’s social media channels and the winner will receive 70,000 BWR points for their selfie shared from their recent travels. Best Western staff are also joining in on the day’s festivities, with a fun and engaging 360 virtual reality video on the brand’s YouTube channel.

In addition to #BWSmiles Day, guests will have a variety of opportunities to engage with the brand and share their many reasons to smile.  Best Western Rewards® (BWR®) members are invited to “Share a Smile with Best Western Rewards” as well as donate their BWR points to their favorite charity in the Best Western Rewards store. Kids have also joined in on the Smilebration as they expressed what makes them smile in a charming video posted on the brand’s YouTube channel.

The campaign is running now through November 23. And as the celebration continues, be on the lookout for the “Spin for Smiles” online game where participants can enter to win exciting prizes.

For more information on Smilebration and to join in on the fun, visit Best Western’s social media channels. 


Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best WesternSM, Vīb®, BW Premier Collection® and GLōSM. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. 

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.